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CASE

IYARA - F1

IYARA - F1

OVERVIEW

OVERVIEW

Continuing my collaboration with Niyi Okeowo on his signature pattern system, I explored how the visual language could live beyond static design and be applied to a high-performance, real-world object. I chose a Formula 1 element as the canvas - a space where speed, engineering, and aesthetics intersect. The goal was to imagine how Niyi’s bold geometric patterns could enhance the identity of an F1 component, transforming it from a purely functional part into a storytelling surface.

Behind-the-process

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